An interactive PDF can be a dynamic and cost-effective alternative to the mainstream alternatives, with no print or hosting costs for your promotion or organisation.
Interactive PDFs benefit from the use of navigation and links, making your content easier to breakdown and use. PDFs can be read by just about any computer through 'Adobe Reader' free software (available from adobe.com). Just like a web page you can include a navigation menu or click through options, this is a great way to get your reader to interact with your information, leading them to be more inquisitive about what you have to say and offer.
Your printed material, like a brochure or media pack can easily be transformed into this more flexible media. The best layout format is landscape to suit the dimensions of a computer screen. The design can be in-line with your website, so the user easily recognises your brand or product. Include links to your website or on-line services.
If you’re not currently using interactive PDFs for your marketing, now could be the time to utilise this flexible, resourceful, cost-effective and dynamic media.
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